FRANCHISE BENEFITS

Low cost

To become a partner of OJO sun&glasses, the investment ranges from €120,000 - €150,000. This cost includes the operating license, the complete construction of the shop, the specialized machines for optometry, as well as the initial stock of sunglasses and optics. The average investment payback period is less than 30 months.

Strong Consumer Demand

According to industry researches, the demand for sunglasses and optical glasses has increased by 436% in the last 12 years. Glasses, apart from their practical use, have become a symbol of style and a source of expression of the character and personality of each person. Combined along with the increased information and awareness in matters of UV protection and the need to see better, the use of sunglasses has reached 2 - 5 pairs per consumer. It is a product that is not seasonal and is in demand throughout the year.

At the same time, OJO, in addition to sunglasses, offers optical frames as well as contact lenses, the demand for which is increasing year by year, as more and more people face vision problems due to our modern lifestyle.

Profitability

OJO's success is mainly due to its ability to offer a combination of affordable prices, quality and style, thus creating the successful formula of 'value for money'. The gross profit margins achieved are among the highest in retail, and in the case of well-organized and disciplined franchisees, high net profit rates are achieved.

Pricing

OJO, specializes in the design and production of products, allowing consumers to purchase quality fashionable sunglasses and optics, at prices that are always lower than the biggest brands on the market. OJO will always be seen as the chain of sunglasses and optics that offers "fashion at the best quality and at the best price", with mission and vision the moto “Everyone has the right to sight”

Easily manage your business

Your business's inventory and daily revenue are controlled and managed in an easy way. The ordering process is automated. Effective staff training is achieved in a very short period of time and is repeated on a weekly basis through RDAs (Regional Development Agents). The entire POS and accounting management software of OJO stores is in cloud-based form.

The OJO collection includes over 450 different styles of both optical and sunglasses for women, men and children, satisfying with this way every taste and style, under the same brand name 'OJO'.