OJO: «The gamechanger in the sun&glasses industry»
OJO, founded by Nicos Mesolongitis in 2010, is a private Cypriot company that has significantly impacted the eyewear industry. With over 30 retail stores across Cyprus, Greece and Malta, OJO is recognized for its innovation in both fashion and technology.
The brand distinguishes itself by offering products made from advanced materials like carbon fiber, acetate, and TR-90, ensuring high quality and durability at exceptional competitive prices.
OJO’s commitment to innovation is exemplified by its OJO Smart Sunglasses, which feature Bluetooth v5.2 connectivity and built-in speakers for enhanced audio experience. The company also integrates eco-friendly materials, such as the Bio acetate S70 recycled technology, into its product lines to reduce reliance on non-renewable resources.
One of OJO's key differentiators is that it exclusively sells only its own brand in its stores and eshop webside www.ojosunglasses.com maintaining full control over quality, design, and pricing. This direct-to-consumer approach eliminates middlemen, passing savings directly to customers. OJO has successfully repositioned sunglasses from being viewed as luxury items to an everyday accessories, encouraging year-round use and multiple purchases for fashion purposes.
The company’s achievements have been recognized through several awards, including "Best New Product Launch," "Best Value for Money Product", "Customer Oriented Franchise", "Most Promising Franchise”, “In Business Award ”, and WATIFY award “Is not about ideas… Is about making Ideas Happen ”. These accolades highlight OJO’s growing influence in both the fashion and tech-driven eyewear markets.
